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case study of the hindu news paper

The Hindu is an English-language Indian daily newspaper founded and continuously published from Chennai since 1878. According to the Indian Readership Survey in 2012 it is the third most widely read English newspaper in India (after the Times of India and Hindustan Times) with a readership of 2.2 million people.^[3] The Hindu has its largest base of circulation in southern India, especially in the states of Tamil Nadu and Kerala and it is also the most widely read English daily in Tamil Nadu and Kerala. Headquartered at Chennai (formerly called Madras), The Hindu was published weekly when it was launched in 1878, and started publishing daily in 1889.

Modern history

In the late 1980s when its ownership passed into the hands of the family's younger members, a change^{[citation needed]} in political leaning was observed. Worldpress.org lists The Hindu as a left-leaning independent newspaper.^[10] Joint managing director N. Murali said in July 2003, "It is true that our readers have been complaining that some of our reports are partial and lack objectivity. But it also depends on reader beliefs."^[11] N. Ram was appointed on 27 June 2003 as its editor-in-chief with a mandate to "improve the structures and other mechanisms to uphold and strengthen quality and objectivity in news reports and opinion pieces", authorised to "restructure the editorial framework and functions in line with the competitive environment".^[12] On 3 and 23 September 2003, the reader's letters column carried responses from readers saying the editorial was biased.^[13][14] An editorial in August 2003 observed that the newspaper was affected by the 'editorialising as news reporting' virus, and expressed a determination to buck the trend, restore the professionally sound lines of demarcation, and strengthen objectivity and factuality in its coverage.^[15]

Managing-directors

A close up view of the entrance to Kasturi Buildings, the head office of The Hindu

• M. Veeraraghavachariar (1878–1904)
• S. Kasturi Ranga Iyengar (1904–1923)
• K. Srinivasan (1923–1959)
• G. Narasimhan (1959–1977)
• N. Ram (1977–2011)
• K. Balaji (2011 – present)

Editors

• G. Subramania Iyer (1878–1898)
• C. Karunakara Menon (1898–1905)
• Kasturi Ranga Iyengar (1905–1923)
• S. Rangaswami Iyengar (1923–1926)
• K. Srinivasan (1926–1928)
• A. Rangaswami Iyengar (1928–1934)
• K. Srinivasan (1934–1959)
• S. Parthasarathy (1959–1965)
• G. Kasturi (1965–1991)
• N. Ravi (1991–2003)

N. Ram (2003–2012) Board of directors

The Hindu Group is managed by the descendants of Kasturi Ranga Iyengar. As of 2010, there are 12 directors in the board of Kasturi & Sons—N. Ram, N. Ravi and N. Murali (sons of G. Narasimhan); Malini Parthasarathy, Nirmala Lakshman and Nalini Krishnan (daughters of S. Parthasarathy); Ramesh Rangarajan, Vijaya Arun and Akila Iyengar (children of S. Rangarajan); K. Balaji, K. Venugopal and Lakshmi Srinath (children of G. Kasturi).^[21]

•  
• Siddharth Varadarajan (2012–present)^[20]

Achievements

The Hindu has many firsts in India to its credit,^[16][22] which include the following

• 1940: First to introduce colour
• 1963: First to own fleet of aircraft for distribution
• 1969: First to adopt facsimile system of page transmission
• 1980: First to use computer aided photo composing
• 1986: First to use satellite for facsimile transmission
• 1994: First to adopt wholly computerised integration of text and graphics in page make-up and remote imaging
• 1995: First newspaper to go on Internet

Online presence

The Hindu was the first newspaper in India to have a website, launched in 1995.
On 15 August 2009, the 130-year-old newspaper, launched the beta version of its redesigned website at beta.thehindu.com. This was the first redesign of its website since its launch. On 24 June 2010 the beta version of the website went fully live at www.thehindu.com.^[23]

editorial

Advantages

Different types of print media (newspapers and magazines) have a loyal readership. This can be very useful for advertisers as compared to advertising on the Internet.
If you are targeting a particular geographical area, you can do so with ease through print media. For example, a local newspaper would be a best medium to advertise about a new shopping complex.
You can choose the size of the advertisement space. This will help you to plan the budget of the expenses to be incurred while advertising.
Certain forms of print media have a very loyal fans following in terms of readers. This would guarantee you added readership.
Magazines and newspapers are always in the eye amongst public. Magazines are read for a period of a month, which brings more attention to an advertisement.
You can even advertise through brochures or leaflets depending upon your target audience. If the information is in detail, a brochure can prove to be an apt option. A leaflet in that case, would be useful for a brief message.

Disadvantages

The cost incurred can sometimes be expensive considering the medium you choose.
The shelf life of any particular print medium is limited. Newspapers for example, are amongst the public eye only for a day.
This medium may not always give you a wide reach. Internet, on the other hand, can target a global audience.
There is a limitation in terms of the kind of people who may actually read your message. The particular newspaper may not actually be accessible every time to your target group, which means, your message may be missed! The Internet on the other hand, can be accessed from anywhere.
You may have to plan months in advance to advertise in print media. It does not offer you flexibility when you are faced with a tight deadline.

CHARACTERISTICS OF EDITORIAL WRITING

An editorial is an article that presents the newspaper's opinion on an issue. It reflects the majority vote of the editorial board, the governing body of the newspaper made up of editors and business managers. It is usually unsigned. Much in the same manner of a lawyer, editorial writers build on an argument and try to persuade readers to think the same way they do. Editorials are meant to influence public opinion, promote critical thinking, and sometimes cause people to take action on an issue. In essence, an editorial is an opinionated news story.

Editorials have:

1. Introduction, body and conclusion like other news stories
2. An objective explanation of the issue, especially complex issues
3. A timely news angle
4. Opinions from the opposing viewpoint that refute directly the same issues the writer addresses
5. The opinions of the writer delivered in a professional manner. Good editorials engage issues, not personalities and refrain from name-calling or other petty tactics of persuasion.
6. Alternative solutions to the problem or issue being criticized. Anyone can gripe about a problem, but a good editorial should take a pro-active approach to making the situation better by using constructive criticism and giving solutions.
7. A solid and concise conclusion that powerfully summarizes the writer's opinion. Give it some punch.

Four Types of Editorials Will:

1. Explain or interpret: Editors often use these editorials to explain the way the newspaper covered a sensitive or controversial subject. School newspapers may explain new school rules or a particular student-body effort like a food drive.
2. Criticize: These editorials constructively criticize actions, decisions or situations while providing solutions to the problem identified. Immediate purpose is to get readers to see the problem, not the solution.
3. Persuade: Editorials of persuasion aim to immediately see the solution, not the problem. From the first paragraph, readers will be encouraged to take a specific, positive action. Political endorsements are good examples of editorials of persuasion.
4. Praise: These editorials commend people and organizations for something done well. They are not as common as the other three.

Writing an Editorial

1. Pick a significant topic that has a current news angle and would interest readers.
2. Collect information and facts; include objective reporting; do research
3. State your opinion briefly in the fashion of a thesis statement
4. Explain the issue objectively as a reporter would and tell why this situation is important
5. Give opposing viewpoint first with its quotations and facts
6. Refute (reject) the other side and develop your case using facts, details, figures, quotations. Pick apart the other side's logic.
7. Concede a point of the opposition — they must have some good points you can acknowledge that would make you look rational.
8. Repeat key phrases to reinforce an idea into the reader's minds.
9. Give a realistic solution(s) to the problem that goes beyond common knowledge. Encourage critical thinking and pro-active reaction.
10. Wrap it up in a concluding punch that restates your opening remark (thesis statement).
11. Keep it to 500 words; make every work count; never use "I"

Definition

Usually a brief article written by an editor that expresses a newspaper's or publishing house's own views and policies on a current issue. If written by an outsider it normally carries a disclaimer saying the article does not necessarily reflects the publisher's official views.

advertoria

large advertisement deliberately styled to look like the editorial (non-advertisement) matter of a newspaper or magazine in which it appears. Its television equivalent is 'infomercial.'

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